AI adoption starts with people, not tools

AI is expanding what humans can do. The question is whether we're ready for it. We help commercial leaders build AI-forward teams that deliver real ROI - without losing the human expertise that makes them brilliant.

Get your audit

Trusted by

You invested in AI. But the results aren't there.

Every week we speak to leaders navigating AI adoption. They're all saying the same things.

Harnessing the power of artificial intelligence to revolutionize industries and enhance human experiences.

AI adoption is psychological, not technical. You need training designed by someone who understands both the technology and the human barriers to change.

Why most AI training fails

Leaders feel behind

Confidence is lower than it should be. And teams can sense it.

Leaders feel behind

Confidence is lower than it should be. And teams can sense it.

Quality is dropping

People are using AI. The standard of their work has gone down.

Quality is dropping

People are using AI. The standard of their work has gone down.

No visibility

Nobody knows what AI is actually doing to their team's capability.

No visibility

Nobody knows what AI is actually doing to their team's capability.

Why most AI training fails

AI adoption is psychological, not technical. You need training designed by someone who understands both the technology and the human barriers to change.

NEW

Transform Your Team in Weeks, Not Months

First, we find out where your team is at - and build from there.

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Expanded Edge Audit

Two weeks. A clear picture of your team's AI proficiency and human capability - role by role. And a clear roadmap for where to go next.

Learn More

Expanded Edge Programme

Eight weeks. Role-mapped development across AI skills and human capability, embedded in real work. Track progress before and after.

Learn More

Expanded Advisory

Retained support for teams and leaders navigating AI transformation.

Learn More

Human-first AI adoption

Trusted by teams at:

"Katie mapped our actual workflows before we even started - campaign briefs, investor emails, compliance requirements, the lot. That meant on the day, we weren't learning hypothetical use cases, we were building the exact automations we needed. Within a week, we'd deployed three of them. I've sat through plenty of generic AI training that leaves you thinking 'that was interesting, now how do I actually apply it?' This was the opposite. We left with working solutions, not homework."

Nicola Vidal

VP Marketing

Crowdcube

"Katie is the most advanced AI user I’ve worked with in a marketing team (building fast, testing constantly, and always curious to try what’s next.) She doesn’t just talk about AI; she uses it properly, in service of better outcomes."

Lisa Vecchio

Global Marketing Director

VEED

Human-first AI adoption

Leading through change

Learn more

Launched AI features to 30M users

Leading Product Marketing at VEED, Katie didn't just talk about AI - she shipped it to millions of users and saw what actually drives adoption.

Launched AI features to 30M users

Leading Product Marketing at VEED, Katie didn't just talk about AI - she shipped it to millions of users and saw what actually drives adoption.

MSc in Behaviour Change

Katie understands why AI adoption fails. It's not just about capability: teams lack the time to practice, inspiration to keep going, and protected space to learn together - and to keep learning as the pace of change accelerates.

15+ years marketing leadership

From BBC to Eventbrite to Gett, Katie has led marketing teams through major transformations. She knows your challenges because she's lived them.

15+ years marketing leadership

From BBC to Eventbrite to Gett, Katie has led marketing teams through major transformations. She knows your challenges because she's lived them.

How AI-ready is your team?

Take our 60 second checker and get a personalized adoption blueprint plus specific recommendations for your next steps.