Human-first AI adoption

Rocksteady Music School: From AI Dabblers to AI-Native Team

Services

The Full Stack Marketer Workshop

Client

Rocksteady Music School

Immediate Shifts 

  • Creative Director identified briefing standardization as #1 automation priority (now being built)

  • Team learned Projects vs Chat - moving from one-off queries to trained assistants

  • CS team generated 50 macros in single session (normally weeks of work)

Four Weeks Post-Workshop:

  • Fortnightly AI check-ins established across team

  • Shared projects being built 

  • Behavioral shift: "People are treating it like another team member who needs training and feedback, not a magic button"

  • Tool clarity: Team identified ChatGPT limitations for their use cases, made informed decision to move to Claude based on testing (not hype)

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