AI adoption starts with people, not tools

Expand AI capability across your team through workshops and advisory that drive ROI - by addressing the behavioural barriers actually stopping adoption

Get Your Roadmap

Why most AI training fails

AI adoption is psychological, not technical. You need training designed by someone who understands both the technology and the human barriers to change.

Harnessing the power of artificial intelligence to revolutionize industries and enhance human experiences.

AI adoption is psychological, not technical. You need training designed by someone who understands both the technology and the human barriers to change.

Why most AI training fails

Generic training that doesn't fit your workflows

Off-the-shelf courses ignore how marketing teams actually work. You need training built for your real workflows, not generic business use cases.

Generic training that doesn't fit your workflows

Off-the-shelf courses ignore how marketing teams actually work. You need training built for your real workflows, not generic business use cases.

Theory without practical application

Endless demos leave teams overwhelmed. What you need are specific workflows and systems you can implement immediately, plus time to practice.

Theory without practical application

Endless demos leave teams overwhelmed. What you need are specific workflows and systems you can implement immediately, plus time to practice.

No follow-through or behavioral change

One-off sessions create excitement but no lasting change. Real AI adoption requires addressing capability gaps, time constraints, and team trust issues.

No follow-through or behavioral change

One-off sessions create excitement but no lasting change. Real AI adoption requires addressing capability gaps, time constraints, and team trust issues.

Why most AI training fails

AI adoption is psychological, not technical. You need training designed by someone who understands both the technology and the human barriers to change.

Transform Your Team in Days, Not Months

Whether you need a sprint start or ongoing support, choose from three training approaches designed for marketing teams.

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Full Stack AI Sprint

Full day, hands-on intensive to get your team using AI immediately. Walk away with a personalized AI roadmap and at least two new automated workflows.

Learn More

AI-Native Operating System

3-part program: workshop and two follow-on sessions to embed AI into daily workflows. Build your roadmap, implement it with support, and troubleshoot real challenges as they emerge.

Learn More

AI GTM Advisory

Monthly retained support for teams committed to AI transformation. Strategic guidance, workflow optimization, and accountability to ensure AI adoption sticks long-term.

Learn More

Trusted by marketing teams at:

"Katie is the most advanced AI user I’ve worked with in a marketing team (building fast, testing constantly, and always curious to try what’s next.) She doesn’t just talk about AI; she uses it properly, in service of better outcomes."

Lisa Vecchio

Global Marketing Director

VEED

"Katie was able to make an immediate impact whilst also planning longer term goals. "Her passion for commercial growth is infectious and her ability to bring teams together to drive value was exactly what we needed at Gett."

Chris Lewis

Managing Director, UK

Gett

From shipping AI to training marketing teams

Learn more

Launched AI features to 30M users

Leading Product Marketing at VEED, Katie didn't just talk about AI - she shipped it to millions of users and saw what actually drives adoption.

Launched AI features to 30M users

Leading Product Marketing at VEED, Katie didn't just talk about AI - she shipped it to millions of users and saw what actually drives adoption.

MSc in Behaviour Change

Katie understands why AI adoption fails. It's not just about capability: teams lack the time to practice, inspiration to keep going, and protected space to learn together - and to keep learning as the pace of change accelerates.

15+ years marketing leadership

From BBC to Eventbrite to Gett, Katie has led marketing teams through major transformations. She knows your challenges because she's lived them.

15+ years marketing leadership

From BBC to Eventbrite to Gett, Katie has led marketing teams through major transformations. She knows your challenges because she's lived them.

How AI-ready is your team?

Take our 60 second checker and get a personalized adoption blueprint plus specific recommendations for your next steps.