Human-first AI adoption
Human-first AI adoption
From Marketing Leader to AI Builder
I've spent 15+ years leading marketing teams at BBC, Eventbrite, Gett, and most recently as Head of Product Marketing at VEED, an AI video platform with over 30 million users. I launched Karshare, a disruptive peer-to-peer car sharing platform, and have worked with early-stage climate AI companies. I'm also trained as an executive coach.
At VEED, I launched AI features to millions of people. I watched what made teams adopt new tools and what made them resist. Real transformation is messy and human. It's rarely about the technology itself.
In 2023, I co-founded Earth AI, the world's first climate-focused AI hackathon, bringing together builders to create solutions that actually matter.
AI adoption isn't a technical problem. It's a behaviour change challenge.
Most teams aren't failing at AI because of the tools. The tools are fine. The conditions aren't. No time to practice. No shared standard for what good looks like. No clarity on where AI ends and human judgment begins. And a pace of change that makes last month's training feel out of date before it's been applied. That's the challenge we're fixing.
I have an MSc in Behaviour Change. That training showed me something important: lasting change requires working on mindset alongside skillset. My frameworks are designed to tackle fear, resistance, and the cultural barriers that actually keep teams stuck - as well as practical skills to master AI.
Human-first AI adoption
AI That Expands Human Capability, Not Just Efficiency
Let's work together
If you're a leader ready to transform how your team works with AI, get in touch.